Mitològics: a magical journey through Catalan culture with augmented reality

At REM Experience we have created an innovative mobile game that aims to bring intangible culture closer to young people, bring spaces to life with augmented reality and entertain audiences of all ages in a new way. Mitològics is an adventure in which players must rescue the characters of Catalan mythology from the clutches of the evil Aixafaguitarres, diving into a world of legends and games through augmented reality.

How do you play?

Mitològics challenges players to free mythological characters such as the Castanyera (the chestnut seller), the Tió de Nadal (the Christmas log) and King Carnestoltes (the Carnival King), who have been kidnapped by the evil Aixafaguitarres, who wants to build his empire of boredom. Using a geolocated map, players must track down the most iconic mythological beings to free them and revive their legend, restoring their magic and bringing joy back to local festivities.

One of the game's standout features is its use of augmented reality. The technology lets players interact with the characters and learn about Catalan traditions in a different, immersive way. To free each character, players have to beat games that combine skill, speed and wit.

The characters in Mitològics include the fearsome Drac, a legendary dragon that has captured the imagination of generations; the Castanyera, an endearing figure who symbolises the autumn tradition of roasted chestnuts; and the Tió de Nadal, a magic log that brings presents to children at Christmas. There are also the Manairons, tiny mythological beings known for their tireless work; Puigmal, a sacred mountain full of mysteries; and the Vella Quaresma, an old woman who represents the austerity of Lent. And we can't forget King Carnestoltes, the cheerful ruler of Carnival who brings festivity and fun, among others. Together with other fascinating beings, these characters form a rich and varied cast that invites players to explore and learn about Catalonia's traditions and legends while taking part in this exciting adventure.

Bringing local venues and shopping areas to life

Mitològics is not just a game; it is a fantastic tool for passing on intangible culture in a fun way to all audiences. Its ability to blend entertainment and learning makes it the ideal game for bringing towns and shopping areas to life, and for adding something extra to events, team building activities or cultural and tourist routes.

Mitològics offers a unique experience that can revitalise both small towns and large shopping centres. By attracting players of all ages, the game creates a steady flow of visitors exploring the area in search of mythological characters. This interaction not only increases footfall but also encourages players to discover local shops, restaurants and points of interest, boosting local trade and the local economy. In a shopping centre, for example, Mitològics can include challenges and clues that lead players to different shops, promoting specific products and offering exclusive rewards. Gamification of this kind not only increases sales but also improves the customer experience, making every visit fun.

Events and routes

The game is also an exceptional tool for organising events and team building activities. Its interactive format makes it the perfect addition to any corporate event, providing a team-bonding experience that is both educational and entertaining. During a team building session, participants can work together to solve clues and free the mythological characters, developing communication, cooperation and problem-solving skills. Activities like this not only strengthen relationships within a team but also offer an innovative way to learn about Catalan culture and traditions.

Mitològics is also a valuable option for designing cultural and tourist routes. By building the game into tourist itineraries, agencies and guides give visitors a richer, more participatory experience. Players can explore historic sites, monuments and places of interest while following the game's clues, learning about Catalan history and mythology in a dynamic and engaging way. These gamified routes not only attract tourists but also invite local residents to rediscover their surroundings from a new perspective.

For all audiences

Mitològics' versatility makes it suitable for a wide range of audiences. From families and school groups to tourists and corporate employees, everyone can enjoy and benefit from this immersive experience. The game is not only a fun way to learn and explore; it also promotes values such as teamwork, curiosity and respect for culture and traditions.