Design augmented reality routes and games that will surprise your customers

In recent years, augmented reality has transformed the way we relate to our surroundings, and many companies are already using the technology to add value to their services and create innovative products.

One of the most successful offerings is the augmented reality platform created by REM Experience, which lets companies from very different sectors create their own scavenger hunts, escape rooms and fun augmented reality experiences entirely on their own, and change the multimedia or 3D content whenever they like, creating dynamic services that surprise customers, increase visits and improve engagement.

On the platform, users can set up their scavenger hunts or escape rooms with or without geolocation; create quizzes; add augmented reality mini-games such as word searches, memory games or skill games; and access a library of 3D assets to complete their AR experiences with fun characters, curious objects and much more.

Through this REM Experience platform, tourism companies create cultural augmented reality scavenger hunts that they change by season or depending on visitors and audiences; shopping centres run augmented reality games with incentives and prizes to boost visits; airports offer value-added services to passengers waiting to board; and event companies create fun escape rooms, interactive routes and AR experiences for weddings, communions or corporate gatherings, tailor-made for each client. All for a monthly fee that avoids the large outlay of developing a bespoke augmented reality app.

REM Experience's CEO, Andreu Florit, explains that the platform's main advantage is that companies “can change and update their scavenger hunts and augmented reality experiences for their customers whenever they want, which lets them reach new audiences or keep creating new services, standing out and creating memorable experiences.”

Every year companies face new challenges as they work to create distinctive experiences that set them apart and strengthen their brand positioning. In this context, the REM Experience platform stands out as an invaluable tool that lets these companies offer value-added events. Its flexibility allows them to create personalised events that reflect the specific ideas and values of each fair, event or re-enactment, as well as the preferences and ages of the target audience, whether children, teenagers or adults.

Take a wedding, for example: a couple hires a wedding planner. Using the REM Experience platform, the planner creates a unique augmented reality experience. Guests can take part in a quiz with hidden clues about the couple's story and interactive challenges to win prizes. The experience adds an innovative, exciting touch to the wedding and leaves unforgettable memories for the couple and their guests.

Or at a trade fair, an exhibiting company uses the REM Experience platform to create an interactive experience for attendees. Visitors scan QR codes at the company's stand to access a scavenger hunt that takes them through different themed areas and fun challenges. The experience increases engagement at the stand and helps the company stand out from the competition.

A tour guide, meanwhile, uses the REM Experience platform to enrich guided tours of tourist attractions. Tourists use their mobile devices to access an augmented reality experience with extra information about the historical and cultural sites they are visiting, letting them explore the destination in a more interactive and educational way, adding value to their trip and leaving them with lasting memories.

REM Experience also runs a personalised webinar on using the platform with each client company. In short, the platform not only offers tools for creating innovative events but also provides the support and guidance needed to ensure companies' continued success in a competitive business world. So if you don't know it yet, now is the time to contact REM Experience and discover all the advantages the tool can bring to your business.