Connect with your audience through a 360º virtual tour by REM Experience

Virtual tours are in fashion. More and more hotels, restaurants, boutiques and cultural spaces are adding a virtual tour to their website and social media to connect with their audience. Taking a 360º tour online increases users' trust in a space and makes them want to visit and enjoy it in person.

A 360º virtual tour lets potential customers or visitors explore a venue's facilities and services in a dynamic, appealing and, above all, very convenient way, since they can take the tour at any time of day or night without leaving the sofa. It also helps reach a wider audience, as people from all over the world can have a pleasant first encounter with the place wherever they are.

Our virtual walkthroughs show a 360×360 spherical view of each room so users can explore it fully in a very simple way: just by moving the mouse on a computer or swiping on a tablet or mobile device.

VIRTUAL TOUR OF THE MUSEU DE MENORCA

One example is the virtual tour we created for the Museu de Menorca, where visitors can enjoy works from its permanent collection, such as the painting ‘Warehouses at the Port of Mahón’, as well as the spectacular building that houses it, a listed Site of Cultural Interest.

At REM Experience we develop fully customised virtual tours that adapt the route to each organisation's philosophy and style. For example, they can include hotspots to move from one room to another, open image galleries or information panels, play or download external videos or go to a particular link, among other features. They can also include live panoramas, which overlay several videos or photos of the same place taken at different times to create an eye-catching time-lapse effect.

At REM Experience we also complete our virtual walkthroughs with immersive audio that makes the experience even more enjoyable, such as ambient music, real sounds in each room or a narrator's voice-over.

SEARCH RANKINGS AND INTERACTION

Besides the advantages already mentioned, creating a virtual tour brings other benefits that not all companies are aware of but that matter a great deal for market positioning. For example, Google rates virtual tours very positively, making them a key tool for achieving good search rankings.

They also improve user interaction with the company's or organisation's website, increasing time on site compared with traditional websites, because looking at a photo gallery is not the same as taking a pleasant walk through different spaces with music and pop-ups about the venue.

On top of all this, the virtual tour can also be enjoyed with virtual reality headsets, creating a surprising and engaging experience that is ideal for presenting the company or organisation at a special event or when visiting potential clients.

All in all, what is clear is that since the pandemic began, people have become increasingly immersed in the digital world and make wide use of services such as virtual tours. That is why REM Experience virtual tours are a good way to project an innovative, technological image of a company or organisation and win over the target audience even before they have visited in person.